Public Information Management & Stakeholder Engagement
PRS worked with the Colorado Department of Transportation and general contractors to management public information and stakeholder engagement services on this bridge project
Stakeholder Engagement | Public Information Management
The last stretch of construction of the new $125 million Grand Avenue Bridge demanded a 90-day bridge closure that compelled a 30% reduction in traffic delays, yet the collateral effects barely registered. That’s because PRS started on the project behind-the-scenes two years earlier to steadily generate and stockpile the wind that provided smooth sailing from demolition to denouement. Piloting the Grand Ave. Bridge communications component required collaboration between more than 50 organizations and the facilitation of over 75 public outreach meetings as part of the Colorado Department of Transportation’s largest infrastructure achievement since the completion of the 12-mile, $425 million stretch of the critical I-70 Glenwood Canyon corridor in 1992. Working with CDOT and Granite/RLW Joint Ventures as the public information manager and project spokesperson, PRS’s leadership of one of the most impactful communications efforts ever undertaken on Colorado’s Western Slope earned the project national and regional recognition and accolades for excellence in collaboration and strategic communications.
More than 3,000 people gathered for a ribbon cutting ceremony one hour before the newly built Grand Avenue Bridge in Glenwood Springs officially opened to traffic at 5:00 p.m. on Nov. 7, 2017, which was 10 days ahead of schedule. (Image credit: Colorado Department of Transportation)
Colorado Department of Transportation (CDOT) and General Contractors
Strategic Communications, Public Relations, Project Marketing, Stakeholder Engagement