WildLives, listen to your better nature.
PRS, for Pitkin County Open Space and Trails and Colorado Parks and Wildlife, created an educational messaging campaign, WildLives, listen to your better nature. The campaign’s purpose is to educate the public about respectfully interacting with local wildlife and encouraging locals and visitors to join this mission. The WildLives campaign goals are to instill the personal ethics needed to protect wildlife and curb non-compliance by educating the public about established rules for interactions with wildlife. We hope to develop an awareness of the risks to humans and wildlife when rules and closures are ignored. WildlivesColorado.org
Pitkin County Open Space and Trails and Colorado Parks and Wildlife
Strategic Communications, Public Relations, Project Marketing, Brand Development, Community Education